I have been working with Niesenbahn AG – the company that operates the funicular railway and tourist facilities on the local mountain Niesen – since 2021. To enable the marketing team to work smoothly and efficiently, their WordPress installation was expanded in 2024 to include the one-page website for the annual “Niesen Sessions” concert series.
It therefore made sense to also implement a new small website to promote regional tourist destinations in the same installation – with the advantage of centralised editorial access (“WordPress Multisite“) and the shared use of existing hosting and maintenance packages.
Cross-media design
To keep the project efficient and ensure that the campaign was recognisable across digital and printed media, I used the existing design elements and fonts from the print concept as the basis for the website design. From this, I adapted key elements and implemented an interactive image carousel for each destination. Revised versions of existing icons – supplemented by some individual symbols – provide brand-appropriate accents and visually round off the existing marketing texts.
Optimal use of the WordPress Block Editor
By building another website for this client using the Block Editor, the marketing team can once again benefit from the extensive editing capabilities that WordPress offers. To keep costs down, I designed the page layout to be based mainly on the usual WordPress content elements, which were supplemented by a few targeted extensions that provide visitors with an appealing overview of the highlights of our region. Thanks to a concept that is consistently based on an expandable, component-based page structure, the website can easily be expanded with additional content in the future.
Multilingualism without plugin
To avoid incurring unnecessary costs in this first phase due to an additional plugin to manage the multilingual content, the pages for German, English and French were linked manually via the website navigation – an approach that I have already used successfully several times, including when designing and implementing the website for the national WordPress conference in 2023.
